“Why?” is your motivation to wake up in the morning. Your goal. When it comes to your brand, the question “why” is what drives and motivates the company in a unique way. We are committed to helping you find the “why” by capitalizing on the creative power of marketing, innovative design and dynamic branding.
StrategyWe help you refine the purpose of your website and put together a plan to achieve your goals and objectives. We ensure that your value proposition is positioned clearly and well defined.
StructureYour target audience will determine the structure and flow of your website. Our design features are consistent and easy to understand so visitors can navigate your site in a simple and effective manner.
ContentWe help you decide how many pages your website needs and the purpose of each page. Engaging headlines, useful information with timely calls to action to create successful visits.
Target audienceKnow your audience, know what they want and know what they need. We provide a competitive analysis, insightful analytics and determine the right path forward.
Search Engine OptimizationGoogle prioritizes websites designed for human interaction. It also penalizes sites designed primarily to manipulate search results to obtain better rankings. We are extremely careful with on-page optimization to ensure the right ranking. We diversify keywords and phrases and use them naturally.
When is the right time to invest in a redesign of the website?
When it looks outdatedThis could hurt your business, especially if users are choosing between several competitors. Consumers will most likely go with a company that has a nice-looking, easy-to-use website because it provides the assurance that the company is growing and on top of the latest trends and technologies.
When it is not responsiveNowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. Consumers expect a seamless experience from all of their devices. They want to make sure that if they saved the product in their cart on mobile, it is still there when they go to the site on their laptop.
When it has a bad user experienceHow often do you check what your competitors are doing? Once a year, once a month, daily? The technology is evolving and changing rapidly. We are aware of the latest trends and understands user behaviors that can improve your website’s performance.
When content is outdatedGood content is something that can set you apart from the competition and can convey the right message to users. This can be done through text, videos, tutorials, instructions, etc.
“Intuitive design is how we give the user new superpowers.” – Jared Spool
Balancing beauty with usabilityHalf the battle with custom web design is that while you may design the most beautiful website ever, it may be entirely unusable. If users do not have a good experience on that website, it will never make you any money. The design team at Vortek Marketing works to marry the right balance of function and design finesse to create the custom web design experience that you (and your clients) will most appreciate.
All fluff aside, we strive to merge all the following, and more:– Showcase your brand; – Highlight the values of your company; – Create a cutting-edge online experience that excites users; – Design a website that we LOVE to show off.
We believe in partnerships. We like to talk, plan and be part of your team. By sharing the same vision we will get great results.
We work closely and listen. We research, ask and learn everything that is needed about your business and industry to come up with a viable product.
We believe in strong and continuous relationship. We aim to become a reliable partner, not just a service provider.
Our commitment to honesty and long-term results are the principles that have kept us in business for so long and we will do so for many years to come.